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April 2001
Baby food manufacturers NutriDar awarded HACCP certificate
AMMAN — In line with its efforts to promote quality
standards and to improve business competitiveness for Jordanian
SMEs, JUSBP, a USAID funded program of the International Executive
Service Corps in cooperation with the Ministry of Industry
and Trade assisted the baby food manufacturer NutriDar in
implementing the ISO 9002 and in becoming the 10th
company in Jordan to hold a HACCP certificate.
Obtaining international standard certifications such as the
ISO 9000 series and HACCP reaffirms NutriDar’s compliance
with the highest work standards, enabling the company to compete
more effectively both locally, regionally and globally. According
to Amer Hadidi, co-manager of Firm Level Operations at JUSBP.
"The HACP approach offers a documented system that will
enhance the existing on —-enabling NutriDar to become
the first Jordanian Company of its nature to acquire a HACCP
certificate."
As with NutriDar, JUSBP has been progressive in emphasizing
the long-term benefits and importance of such certifications,
Suhair Al Khatib, co-manager of Firm Level Operations at JUSBP
said, "By implementing a quality-related system, a Jordanian
enterprise can establish a structured quality management system,
enhance quality awareness among its employees, have a better
working environment with clear, well-defined job responsibilities,
improve product/service quality and thus increase customer
satisfaction."
Established in 1999, NutriDar, (a subsidiary of the pharmaceutical
company Dar Al Dawa) has from the onset encouraged and invested
considerable time and effort towards highlighting the company’s
quality conscious creed. The impeccably clean, and state of
the art facilities, currently produces three ranges of HACCP
compliant baby food products and will soon introduce four
more to the local market. NuriDar now holds a 40 percent stake
of the Jordanian market share of baby foods sold in pharmacies.
"Manufacturing baby food products entails following stringent
procedures. The guidelines are often even stricter than for
the production of pharmaceuticals. HACCP certification is
further proof that NutriDar has exercised all reasonable care
in the preparation of its food products," said Mansour
Fitiany, plant manager at NutriDar.
The newly acquired certification is also a positive motivational
factor when promoting the company’s products, and all
are optimistic at the advent of seeing a considerable increase
in their future target sales.
Increasing exports is a major strategy for Jordanian companies
seeking further growth. The Managing Director of NutriDar,
Walid Finan, pointed out, "The welcome addition of the
HACCP certification to NutriDar compounds the company’s
credibility in its constant pursuit for quality.
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